Why Real Men Use Natural Soap (and Why It's Making a Comeback)

For so long, men's skincare was dominated by over-fragranced, chemical-heavy body washes that only provided a superficial semblance of cleanliness and artificial freshness. That time is over! Real men have switched from synthetic body cleaners to real deal, natural bar soap. In doing so, they are reviving a men's grooming tradition that has stood the test of time. Here is why natural soap is staging such a strong resurgence with real men everywhere.

The Downfall of Chemical-Heavy Body Washes

Mainstream body washes contain harsh detergents, synthetic fragrances and preservatives. They used to seem super convenient and refreshing, but when used too frequently, these concoctions often left skin dry, irritated and stripped of its natural oils. Men are now beginning to realise that although these nasty products seemed to get them clean and moisturised, they ultimately compromised their skin health.

The Rebirth of the Real Soap

Real soap, specifically natural soaps made from real ingredients, is coming back strong. Companies like Dr. Squatch and Duke Cannon have been at the forefront of the return to soap by leveraging humour, bravado and claims of natural ingredients and have brought many men back to the store for soap. For this, they should be commended. These companies are reintroducing the joys of good, clean skincare to many men.

Yet, while larger companies have gained a foothold and are capitalising on the interest in soap, nothing compares to the quality and dedication of small-batch, artisan soap. He who has no other attributes than passion and craftsmanship is true in the soap-making identity. Artisans pride themselves well beyond touch, forming soaps that provide not only cleanliness, but also nourish the skin, protecting the protective function of the skin.

Why Small Batch Soap is Better

Small batch, handcrafted soap from Wild Timber's is superior because the advantages of mass-produced bars cannot compete with small batch, handcrafted bars. Small batch soaper artisans use ancient and traditional techniques, selecting each ingredient for efficacy, purity, and gentleness. The same is true for mass-produced soap products, but their process sacrifices quality owing to their industrial scale of production. Small batch, hand crafted soap artisans take meticulous care to produce bars that are able to provide maximum nourishment, hydration, and protection for your skin.

Staying in Touch with Nature: Pine

Pine based soap products illustrate this revival that marries the rugged allure of nature with skin care. Pine has a long history of use for its natural antibacterial and antifungal properties. The cleansing power of pine gives our skin the unique natural technology to cleanse thoroughly while providing protection and soothing for our skin.

Twin Pines Legacy embodies multi-usage with invigorating notes of Scotch pine + pine needle that finishes your cleansing ritual with a natural, fresh, and forest-cleaned sensation.

Emerald Bay Pine celebrates the crisp alpine freshness of Tahoe that awakens your senses after activity and refreshes each time you wash.

Pine Tar Ejection offers unrivaled cleansing and exfoliation for a deep clean after long, tough days and desks riding above the fray high over harsh, high-stakes pinnacle.

Rotating Your Bars: A Helpful Tip to Prepare for All Conditions

Real men understand the benefits of variability and change, using the type of soap (traditional or modern) in relation to variations in their activity, the change in weather, or simply their mood. The greater the variability in bar choices, the greater the flexibility in enabling your skin to serve its intended role and ensuring that you are always ready for what's next, whether it is outdoor fitness, experiencing seasonality, or life stress.

A Change That is More than a Trend: A Return to Authenticity

Handcraft and natural bar soap have become more than a trend after all. Men desire authenticity, sustainability, and skin care that is real. Awareness of the chemicals in personal care products is growing. Handmade and natural soaps are gaining momentum.

At Wild Timber Soap Co., we service the artisan return of rugged skincare. Our dedication to small-batch, handcrafted tools manufactured with only high-quality natural ingredients and in using traditional and historical soap-making practices means our products are not just a product or experience part of your may, they are formidable health and wellness tools that connect you even further to what is real in nature.

Real men deserve real soap that is handcrafted to care naturally and clean with purpose. Join the resurgence!